Hanwoo Korean Beef in Doha, Qatar: The Food Co. Introduces Premium Korean Beef to the Hospitality Sector

Doha, Qatar | 18 October 2026

Representatives from KOTRA, Hoengseong KC Co., the South Korean Embassy in Qatar, and The Meat Market gather in Doha to mark the introduction of Hoengseong Hanwoo Korean beef to the Qatari market. From left: Kim Hyun-a, Head of KOTRA’s Doha Trade Center; Jeon Won-seok, CEO of Hoengseong KC Co.; Hong Ji-pyo, South Korean Ambassador to Qatar; Yanni Jouaneh, Chairman of The Meat Market; and Rana Qassir, Chief Operating Officer of The Meat Market.

The Food Co. marked a new milestone in Qatar’s premium beef market with the introduction of Hoengseong Hanwoo Korean beef to the country’s hospitality and foodservice community. The launch event took place at The Meat Market in Doha on 18 October 2026, bringing together representatives from Korea and Qatar to mark the arrival of this distinctive Korean beef.

As the HORECA supply arm supporting the introduction of Hoengseong Hanwoo in Qatar, The Food Co. aims to connect hotels, restaurants, caterers and professional kitchens with this premium Korean beef offering.

Hoengseong Hanwoo Korean Beef Makes Its Debut in Doha, Qatar

The launch brought together His Excellency the Ambassador of the Republic of Korea to the State of Qatar, representatives of the Korean Embassy, the Korea Trade-Investment Promotion Agency (KOTRA), executive chefs, local VIP clients and members of the Hanwoo team. Korean and local media also attended, reflecting the significance of this development in Qatar’s food and hospitality sector.

One of the event’s highlights was the presentation of Hanwoo loin cuts, giving guests the opportunity to see the beef’s distinctive marbling up close and learn more about the product directly from the Hanwoo team.

What Is Hanwoo Korean Beef?

Hanwoo is a traditional Korean cattle breed known for its association with premium beef. Its distinctive marbling and rich appearance make it an interesting option for chefs exploring premium beef selections and new culinary experiences.

The introduction of Hoengseong Hanwoo gives Qatar’s hospitality professionals an opportunity to learn more about Korean beef and consider how it may complement their menus. For chefs and procurement teams, discovering new products can open up possibilities for menu development and distinctive dining experiences.

Bringing Korean Beef to Qatar’s Hotels and Restaurants

Through its HORECA supply network, The Food Co. aims to introduce Hoengseong Hanwoo to executive chefs and procurement teams at five-star hotels, as well as culinary and catering teams serving Qatar’s wider hospitality sector, including Qatar Airways.

The launch provides a starting point for these professionals to explore Hanwoo as another premium beef option for their menus. Product enquiries and wholesale supply discussions can help hospitality businesses learn more about availability and suitability for their individual requirements.

A New Milestone for The Food Co.

For The Food Co., the introduction of Hoengseong Hanwoo represents an expansion of its premium meat portfolio and reflects its commitment to connecting Qatar’s hospitality industry with distinctive products from international producers.

The event also created an opportunity for dialogue between the Korean delegation and Qatar’s culinary community, helping build awareness of Hoengseong Hanwoo and its potential in the local foodservice market.

As interest in premium ingredients and international culinary traditions continues to shape hospitality offerings, The Food Co. looks forward to supporting further conversations between producers and Qatar’s professional foodservice community.

For enquiries about premium beef and HORECA supply in Qatar, contact The Food Co. to discuss your business requirements.